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Union Square

Union Square

Union Square, San Francisco’s #1 shopping destination! The Square is home to hundreds of retail stores, restaurants, hotels, theatres, boutiques, and more!

Union Square: The Heart of San Francisco’s Vibrant Culture and Shopping Scene

Union Square, the pulsating core of San Francisco, offers more than just a shopping experience; it’s a historical landmark, a cultural hotspot, and a bustling plaza that has evolved to become the city’s premier destination for retail therapy, dining, and entertainment. This guide delves into the rich history, the vibrant present, and the must-visit spots of Union Square, making it clear why this area is an essential stop for any San Francisco visitor.


Union Square San Francisco Photo: Alen Ištoković [CC BY 3.0]
Union Square San Francisco
Photo: Alen Ištoković [CC BY 3.0]


Union Square’s name dates back to the fervent pro-Union rallies that took place here before the Civil War, reflecting the area’s deep historical roots. Following the devastating earthquake of 1906, Union Square transformed from a residential neighborhood into a flourishing shopping district, a rebirth marked by resilience and innovation. The square is anchored by a 95-foot granite column erected in 1903, celebrating Admiral Dewey’s victory at Manila Bay and crowned with a statue of Victory, symbolizing triumph and resilience.

The Heart Sculptures scattered around the square, part of the “Hearts in San Francisco” project, not only add artistic flair but also support a noble cause, benefiting the San Francisco General Hospital. These hearts, adorned by local artists, echo the city’s spirit of acceptance and tolerance.

San Francisco's Union Square - Left my Heart in San Francisco sculpture Photo: Pierre André Leclercq [CC BY-SA 4.0]
San Francisco’s Union Square – Left my Heart in San Francisco sculpture
Photo: Pierre André Leclercq [CC BY-SA 4.0]



Union Square today is an oasis in the midst of the city’s hustle and bustle, adorned with palm trees, manicured hedges, and inviting terraces. It’s renowned for its extensive array of over 500 retail stores, including luxury brands like Gucci, Burberry, and Chanel, alongside high-end jewelers, trendy boutiques, and a variety of dining options. From enjoying a slice of cheesecake at the Cheesecake Factory in Macy’s to savoring authentic San Francisco sourdough at Boudin’s Sourdough Café, Union Square offers diverse culinary delights to complement its shopping extravaganza.

The plaza is not just a shopper’s paradise but also a venue for relaxation, people-watching, and a series of free events that animate its open space throughout the year. From the Union Square Summer Salsa Concert Series to tango and swing dance lessons, the square is a hub of cultural activity and entertainment.

Not to be Missed

  • Ice Skating: Experience the magic of ice skating under the holiday lights from November to mid-January. It’s a festive activity that brings joy to visitors of all ages.
  • Shopping: With more than 500 stores, Union Square is a haven for shoppers seeking everything from high fashion to electronics.
  • Dining: Union Square’s dining scene offers a range of options, from high-end restaurants to casual cafes, ensuring a delightful culinary journey.

Location, Address, Website, and Hours

  • Location: Union Square, San Francisco, CA
  • Website: Union Square for updates on events and activities.
  • Hours: The square is open 24/7, though store and restaurant hours vary.

Why You Should Visit

Union Square is not just a destination; it’s an experience that encapsulates the essence of San Francisco. Whether you’re there to indulge in a shopping spree, dine at world-class restaurants, or simply soak in the vibrant atmosphere, Union Square offers something for everyone. Its rich history, combined with a dynamic present, makes it a microcosm of San Francisco’s diverse and inclusive spirit.

Fun Facts

  • Union Square was named after the pro-Union rallies held there during the Civil War era.
  • The “Hearts in San Francisco” sculptures around the square support the San Francisco General Hospital.
  • The Dewey Monument in the center of the square commemorates a naval victory from the Spanish-American War.



Nearby Points of Interest

Cable Cars: Enjoy soaring hilltop views of San Francisco from the seat of a classic cable car! In operation for more than 150 years, these iconic gold and red cable cars are a must-see for every visitor. Catch the cable car at Powell and Market to Fisherman’s Wharf!
Pose for pictures against the backdrop of the San Francisco skyline and the Painted Ladies! Featured in the opening credits of the TV series Full House, the Painted Ladies consist of five beautiful Victorian homes facing Alamo Square. The square offers .5 square miles of open space for a picnic, a nap, or a variety of other activities.
 Located three blocks away from Union Square, Chinatown is one of San Francisco’s most popular attractions! Drawing more visitors yearly than the Golden Gate Bridge, Chinatown offers fascinating novelty items, cheap and delicious Chinese food, and a variety of cultural attractions that illustrate the uniqueness of San Francisco’s Chinese community.
don’t miss the panorama from the 210-foot high tower, which offers views of the Golden Gate Bridge, Alcatraz, Angel Island, the Bay Bridge, and the San Francisco skyline.
:  Little Italy offers a variety of bars, comedy clubs, and authentic Italian restaurants. Try some focaccia bread, or take a walk in the relaxing green space of Washington Square.

Union Square can be included on these tours :

City Tour
Lucky Tuk Tuk Sightseeing Tours at the Golden Gate Bridge in San Francisco

Lucky Tuk Tuk City Tour

Explore beautiful San Francisco in your own private, electric Tuk Tuk! Perfect for families and groups. A personal guide for your party commandeers this modern-day rickshaw at a pace that’s right for you!
Evening Tour
Night View of Bay Bridge and Coit Tower from San Francisco

Night Private Charter San Francisco Lights Tour

Explore San Francisco at night in a cozy, electric Tuk Tuk! Get up close to the glittering lights and go where buses don’t dare in this modern-day rickshaw. Live commentary included!

Jump Aboard these Other Fun Tours and Rentals to Explore San Francisco

Buckle in and explore the city with an entertaining driving tour of or a trip over the Golden Gate Bridge to walk among the .
San Francisco Jeep Tours will drive you and up to 6 guests in a convertible Jeep. You’ll see all the iconic sites and attractions on exclusive routes with a fun and experienced tour guide.

Book a San Francisco Tour


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